This Privacy Statement is provided in English for your convenience. Please note that in case of a dispute or discrepancy between the German Data Privacy Statement and the English translation, the German version shall prevail.
As of: August 6, 2025
1. Data controller (hereinafter: „we“)
PlaceAlive GmbH
Igelgrund 6
30419 Hanover
represented by the managing director:
Mr. Maximilian Schubert, contact details as above
Contact
Phone: +49 175 94 95 288
Email: info@placealive.com
Further details about us can be found in our legal notice.
2. Personal data, purposes of processing, and legal basis
You can generally use our website without having to provide any personal data. The provision of personal data is voluntary.
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
The purpose of data processing is to operate this website with information about our range of services and contact options.
Personal data is only collected on our website if this is
is necessary.
Further details on data processing can be found below under the relevant headings:
3. Access data/server log files
When you visit our website, the servers automatically store the information that your browser sends, known as server log files. The information includes:
This data is not merged with other data sources. The information is used exclusively for the analysis and maintenance of the technical operation of the servers and the network in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.
4. Cookies
Our website stores cookies. Cookies are small files that enable specific information relating to the user’s device (PC, smartphone, etc.) to be stored on that device. They serve to improve the user-friendliness of websites and thus benefit users (e.g. by storing login data). They also serve to collect statistical data on website usage and to analyze this data for the purpose of improving our offering. You can find more detailed information in the following sections of our privacy policy. If you give your consent to non-essential cookies, the legal basis is Section 25 (1) TDDDG, Article 6 (1) (a) GDPR (consent). You can find further information on this and on the cookies and services used in our consent management tool and revoke your consent at any time, freely and without disadvantage, with effect for the future.
As a user, you can influence the use of cookies. Most browsers have an option that restricts or completely prevents the storage of cookies. However, please note that the use and, in particular, the ease of use will be restricted without cookies.
5. Contact via email/contact form
If you send us inquiries by email or contact form, your details there, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions in accordance with Art. 6 para. 1 sentence 1 lit. b) GDPR. We will not pass on this data without your consent.
6. Recipients of personal data
Notwithstanding the above paragraphs, personal data will only be disclosed to the following categories of recipients:
To our employees and to the host of our website. The host is , Hostinger, UAB, Švitrigailos str. 34, 03230 Vilnius, Lithuania. We have concluded a data processing agreement (DPA) with our host.
Furthermore, your personal data will not be passed on to third parties without your express consent, unless we are legally obliged to do so in accordance with Art. 6 para. 1 sentence 1 lit. c) GDPR or the data transfer is absolutely necessary for the performance of a contractual relationship in accordance with Art. 6 para. 1 sentence 1 lit. b) GDPR.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
7. Use of third-party providers and plugins
WordPress
Our website is based on the WordPress content management system (Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA). It is used for the technically reliable and efficient provision of our website (Art. 6 para. 1 lit. f) GDPR).
Borlabs Cookie
We use the “Borlabs Cookie” plugin (Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany) to manage your consent to cookies and externally integrated services. This sets a technically necessary cookie that saves your settings. The processing is carried out on the basis of Art. 6 para. 1 lit. c) and lit. f) GDPR.
HubSpot
Our website uses the HubSpot service. HubSpot is a software company based in the US, but is operated exclusively through a European data center in HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is an integrated software solution that we use to cover various aspects of our online marketing. These include, among other things: reporting, contact management (e.g., user segmentation & CRM), landing pages, and contact forms. This information, as well as the content of our website, is stored on servers belonging to our software partner HubSpot in Ireland, Europe. It may be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them. All information collected by us is subject to this privacy policy. We use all information collected solely to optimize our marketing activities. For more information about HubSpot’s privacy policy, please visit: https://www.hubspot.de/data-privacy.
As part of the optimization of our marketing activities, the following data may be collected and processed via Hubspot: Geographical location, browser type, navigation information, referral URL, performance data, information about how often the application is used, login information for the HubSpot subscription service, files viewed on site, domain names, pages viewed, aggregated usage, operating system version, internet service provider, IP address, device ID, duration of visit, where the application was downloaded from, operating system, events that occur within the application, access times, clickstream data, device model and version. In addition, we also use Hubspot to provide contact forms.
The legal basis for processing is your consent in accordance with Art. 6 (1) (a) GDPR. If you do not want Hubspot to collect and process the aforementioned data, you can refuse to give your consent or revoke it at any time with future effect. Personal data will be stored for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. In the context of processing via HubSpot, data may be transferred to the USA. The security of the transfer is ensured by standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that complies with the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent pursuant to Art. 49 (1) lit. a GDPR may serve as the legal basis for the transfer to third countries.
Google Ads, conversion tracking, and remarketing
This website uses Google Ads, Google conversion tracking, and remarketing (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). When you access our website via a Google ad, a cookie is set that enables performance measurement and remarketing. This processing is based on your consent (Art. 6 para. 1 lit. a) GDPR). Details can be found at: https://policies.google.com/privacy
Meta Ads (Facebook Pixel / Instagram Remarketing)
We use services provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland, to evaluate and optimize our advertisements. The Facebook pixel is used to track whether users interact with our website after clicking on a Meta advertisement. Processing is based on your consent (Art. 6 para. 1 lit. a) GDPR). More information: https://www.facebook.com/privacy/policy
TranslatePress
We use the WordPress plugin “TranslatePress” from Cozmoslabs SRL, Romania, to provide our website in multiple languages. TranslatePress does not store any personal data of website visitors unless explicit tracking services are integrated. Its use is based on our legitimate interest (Art. 6 para. 1 lit. f) GDPR) in an accessible online presence for international target groups.
8. Duration of storage
We delete your personal data immediately after the purpose for which it was collected has been fulfilled. We store your data from your emails until your request has been fully processed and completed. After that, the information is usually deleted.
In addition, we review on an annual basis whether the data stored about you can be deleted.
Session cookies are automatically deleted by us after your visit to our website. Access data and server log files are deleted after one week.
Please note that certain data is subject to commercial and tax law retention obligations of at least six (§ 257 HGB) or ten (§147 AO) years.
9. Rights of data subjects
You are not legally obliged to provide your personal data. However, the provision of such data may be necessary for the conclusion of a contract or for certain functions of the website. If you do not provide this data, a contract or a function on the website may not be offered.
There is no automated decision-making on the website and no profiling takes place.
The rights of data subjects arise in particular from Articles 15 to 23 and Article 77 of the GDPR and from Sections 32 to 37 of the new Federal Data Protection Act (BDSG).
With regard to your personal data, you have the right to
If you have given your consent to the processing of personal data, you have the right to
with effect for the future.
You also have the right to
| · object to the processing of personal data, Art. 21 GDPR 1. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 (1) (1) (f) GDPR (data processing based on a balancing of interests). If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims. 2. In individual cases, we process personal data for direct marketing purposes. If this is the case for you, you have the right to object at any time to the processing of data concerning you for such advertising purposes.If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.The objection can be made informally and should be addressed to us as specified above under 1. |
If you believe that the processing of your personal data violates data protection law, you always have the
to the competent supervisory authority, see Art. 77 GDPR. Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
The contact details of the data protection officers in the federal states, the supervisory authorities for the non-public sector, broadcasting, churches, in Europe and other countries, as well as the Virtual Data Protection Office can be found here:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
The supervisory authority responsible for us is the State Commissioner for Data Protection of Lower Saxony, Prinzenstraße 5, 30159 Hanover.